Job Posting

Marketing Consultant

Summary

The Marketing Consultant is the eyes, ears and intelligence of Marketplace Ignition.  These individuals have deep background in online retail or operational marketing, understand the key players and know what it takes to for a retailer to consistently win in the crowded, competitive online retail marketplace.  They are strategic, focused and driven with unparalleled acumen in the online retail space.  Our consultants are entrepreneurial and tenacious in fighting for our clients but not without being humble and personable, when needed.  They who know how to independently analyze a business and quickly discern how to resolve it’s challenges and help it grow.

Responsibilities

  • Client Service, Development and Support
    • Client Service and Support
      • Completely own the client relationship with multiple clients simultaneously.
        • Meet with clients on a regular basis to update them on status, present findings and present solutions/next steps.
        • Occasionally travel with or on behalf of client to support the growth of their business on the channels we manage/advise.
        • Understand completely how to develop experiments to improve a client’s business and, even more importantly, how to determine if it worked.
        • Keep track of client revenues and always have a good understand of what growth means to that client.
      • Support ad-hoc and weekly reporting and analysis.
      • Own error analysis, reporting and management.
      • Support one-time analysis projects to identify opportunities for client growth.
      • Manage and report on client reputations and create actionable steps and recommendations for clients.
    • Partner relationship service
      • Develop and cultivate relationships with technology partners to ensure Marketplace Ignition clients have access to the best technologies at the best terms.
      • Work cooperatively with our technology partners on mutual clients to ensure that clients are supported and that new features being developed meet the needs of our base.
    • New Business Development
      • Support initial research for new client pitches
      • Build out lists of prospects by industry, vertical or client offering.
      • Support proposal research and development and periodically draft proposed agreements in conjunction with others on the team.
      • Attend trade shows, where necessary, to meet with prospects, partners and clients.
    • Company-wide responsibilities
      • Accounting
        • Account for hours spent on clients and accurately track and submit them.
      • Other tasks
        • Track industry trends and circulate appropriate articles to the rest of the team and clients, if appropriate.
        • Be willing to author internal and, potentially external, takeaways on lessons learned with clients so that other members of the team can learn.

 

Qualifications

  • BA/BS required. Concentration in marketing, business strongly preferred
  • Strong analytical/data management skills
  • 5-10 years in online retail either at a retailer or working for a partner in the feed-based marketing space (like a comparison shopping engine or a company like ChannelAdvisor).
  • Proven ability to work remotely and effectively communicate in that environment.
  • Excellent spreadsheet skills
  • High attention to detail and an ability to manage large amounts of data in an organized and structured way
  • Must be a self starter and be self-motivated

 

About Marketplace Ignition

Marketplace Ignition is focused on helping brands execute Operational Marketing, the science of leveraging product data and channel expertise to optimize brand performance through online channels.  With the growth in size and importance of Amazon (.com, Fresh, Pantry, Prime Now), Operational Marketing has become a fundamentally important part of online marketing and yet very few brands have a core competency in it. While many companies focus on the technology in this space, few, if any, focus on the strategy piece, which is critical. We leverage deep industry expertise to help our clients effectively compete and win in this increasingly complex channel.