Announcement: Marketplace Ignition becomes a Wunderman Commerce Company

Commentary: Amazon’s beauty strategy is as elusive as ever - Glossy

Commentary: Sign of what’s to come: Amazon is benefiting from the holiday ad rushDigiday

Commentary: Know AAP from AMG and AMS: How Amazon’s major ad offerings work - Digiday

Commentary: 5 Ways Amazon has Disrupted Retail –

Commentary: Everything you need to know about Amazon AdvertisingDigiday

Commentary: The 250 Most Effectively Managed U.S. Companies – and How They Got That Way The Wall Street Journal

News: As Amazon grows, agencies see opportunities in Amazon marketing practices - Digiday

Commentary: How Amazon is using training programs to target ad buyers – Digiday

POV: The Rise of the E-Commerce-First Brand - Total Retail

Commentary: Amazon Clobbers Grocers' Stocks with Price Cuts at Whole Foods - Wall Street Journal

Commentary: For Amazon, Can Two Headquarters Still Equal One Culture? - Wall Street Journal

Commentary: Nike’s frenemy approach to Amazon is a harbinger of things to come – Digiday

Commentary: Amazon Deal for Whole Foods Unites Maverick CEOsWall Street Journal

News: Elephant in the room’: Agencies are rolling out Amazon service units – Digiday

Commentary: How to market your product on marketplaces such as AmazonMarketing Interactive

News: As Amazon’s Influence Grows, Marketers Scramble to Tailor StrategiesNew York Times

News: Brands bristle at third-party sellers on Amazon, but have little recourse - Digiday

Announcement: Marketplace Ignition joins POSSIBLE, an award-winning WPP digital agency.

Press release: POSSIBLE acquires Marketplace Ignition, a Leading Consultancy Specializing in Amazon - PRWeb

News: WPP Agency Buys Consulting Firm that Specializes in Amazon - Wall Street Journal

News: WPP Doubles Down on Amazon Investment by Acquiring Specialty Shop Marketplace Ignition - Adweek

News: Possible Acquires Marketplace Ignition to Reach Further into Amazon Territory - The Drum

News: WPP's Acquisition Emphasizes Amazon's Ad PotentialBusiness Insider


Look for Marketplace Ignition at these events:

  • CES 2018: January 9-12 in Las Vegas, NV
  • 2018 WPP Checkout: February 6-8 in Miami, FL
  • Commerce 2020: March 6 in London, UK
  • Kantar eCommerce Conference and Amazon Planning Workshop: May 16-17, Amsterdam, Netherlands
  • Internet Retailer 2018: June 6-9 20 in Chicago, IL



To secure a meeting, email us at