Commentary: How Amazon is using training programs to target ad buyers – Digiday

POV: The Rise of the E-Commerce-First Brand - Total Retail

Commentary: Amazon Clobbers Grocers' Stocks with Price Cuts at Whole Foods - Wall Street Journal

Commentary: For Amazon, Can Two Headquarters Still Equal One Culture? - Wall Street Journal

Commentary: Nike’s frenemy approach to Amazon is a harbinger of things to come – Digiday

Commentary: Amazon Deal for Whole Foods Unites Maverick CEOsWall Street Journal

News: Elephant in the room’: Agencies are rolling out Amazon service units – Digiday

Commentary: How to market your product on marketplaces such as AmazonMarketing Interactive

News: As Amazon’s Influence Grows, Marketers Scramble to Tailor StrategiesNew York Times

News: Brands bristle at third-party sellers on Amazon, but have little recourse - Digiday

Announcement: Marketplace Ignition joins POSSIBLE, an award-winning WPP digital agency.

Press release: POSSIBLE acquires Marketplace Ignition, a Leading Consultancy Specializing in Amazon - PRWeb

News: WPP Agency Buys Consulting Firm that Specializes in Amazon - Wall Street Journal

News: WPP Doubles Down on Amazon Investment by Acquiring Specialty Shop Marketplace Ignition - Adweek

News: Possible Acquires Marketplace Ignition to Reach Further into Amazon Territory - The Drum

News: WPP's Acquisition Emphasizes Amazon's Ad PotentialBusiness Insider


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